Shannon Kacherovich Explores the Impact of Double-Speak in Leadership Communication

BOSTON , MA, UNITED STATES, December 15, 2025 /EINPresswire.com/ -- In a recent interview on Xraised, Shannon Kacherovich, Actuary and Founder & CEO of Lorem Springs, delved deep into the psychology of double-speak—why we say what we don't mean—and the role cognitive biases play in corporate communication. As a leader in the field, Shannon shared her expertise on understanding and confronting this pervasive issue, which has profound effects on organizational culture and leadership effectiveness.


Understanding Double-Speak: Fear, Habit, or Strategy?

During the interview, Shannon provided insights into what drives people, especially leaders, to engage in double-speak. Is it fear, habit, or deliberate strategy? According to Shannon, double-speak often arises from a complex mix of psychological and environmental factors, including fear of confrontation, ingrained habits in corporate culture, and sometimes, a deliberate strategy to manage perceptions. She emphasizes that leaders need to recognize and address these triggers to foster more honest, transparent communication.


Industry Trends: Are Certain Sectors More Prone to Double-Speak?

Shannon also discussed whether certain industries or corporate cultures are more prone to double-speak. She pointed out patterns across various sectors, with larger corporations and high-stakes industries often being more susceptible due to their reliance on jargon and the need to maintain power dynamics. Understanding these patterns is crucial for leaders who want to create a culture of clarity and trust.


Unconscious Double-Speak: Is it Learned or Intentional?

One of the most intriguing questions explored in the interview was whether those who use double-speak are always aware of it. Shannon explained that double-speak can sometimes be subconscious, a behavior learned and repeated over time without any malicious intent. This unconscious use of language is particularly challenging, as it requires leaders to unlearn ingrained habits to communicate more clearly and authentically.


Rewiring Leadership Communication: How to Speak Plainly and Build Trust

A key highlight of the interview was Shannon’s advice on how leaders can unlearn double-speak and begin to communicate with more clarity and honesty. According to Shannon, this transformation requires both self-awareness and intentional effort to challenge old communication patterns. Leaders who make this shift often witness a significant transformation within their organizations, where trust is built, and a more authentic culture is established.


The Ripple Effect of Speaking Plainly

When leaders commit to speaking plainly, Shannon notes, the impact ripples throughout the entire organization. Employees feel more engaged, confident, and aligned with the organization’s mission. Clear communication fosters a sense of belonging, increases employee morale, and ultimately leads to better organizational performance. The key takeaway from Shannon’s interview is that leaders who embrace transparency and clarity not only improve their communication but also unlock their team’s full potential.


About Shannon Kacherovich and Lorem Springs

Shannon Kacherovich is the Founder & CEO of Lorem Springs, a company dedicated to identifying double-speak in corporate communication. Lorem Springs works to expose the methods used to hide truth in leadership conversations and helps organizations rewire their communication strategies for better clarity, honesty, and overall organizational health.

For more about Shannon Kacherovich and Lorem Springs, visit Shannon’s LinkedIn Profile and Lorem Springs’ LinkedIn Page.


About Xraised

Xraised is at the forefront of innovative leadership discussions, offering deep insights into key areas of corporate growth, leadership development, and business communication. Their recent interview with Shannon Kacherovich provides invaluable advice for leaders seeking to enhance transparency and improve organizational dynamics. Learn more at www.xraised.com

Gianmarco Giordaniello
Xraised
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