SOURCE CeraVe

The Social-First Edutainment Campaign Champions Total Body Skin Health, Emphasizing CeraVe's Solutions to Common Skin Issues 

NEW YORK, Feb. 10, 2026 /PRNewswire/ -- CeraVe, the #1 dermatologist-recommended skincare brand in the US1, today announced the launch of its latest global campaign, "Moisturize Like a Derm," featuring NBA superstar Kevin Durant (KD). Recognizing that body skin is often neglected despite being up to two times drier than facial skin, CeraVe is partnering with the basketball icon to highlight the importance of total-body hydration through its fan favorite CeraVe Moisturizing Cream. With 87% of dermatologists agreeing that moisturizing the body is as critical as facial care2, CeraVe is utilizing Durant's authentic experience with dry skin to demonstrate how the brand's dermatologist-developed formulas provide superior solutions for all skin types.

CeraVe is teaming up with Durant to destigmatize "skincidents" – those viral, unexpected moments when neglected, dry skin is revealed to the world. A superstar on the court who's been previously called out for a lack of a moisturizing routine, Durant has famously seen his own dry skin go viral in ongoing social conversation, making him an authentic voice for this global initiative. This disruptive, social-first campaign employed an engaging "edutainment" approach through collaborations with influencers and board-certified dermatologists, leveraging CeraVe's skin barrier authority to transform a viral meme into a masterclass on clinical hydration and dermatological health.

The Lay Up
To ignite a true cultural moment, the campaign kicked off with a series of viral "tease" moments designed to spark audience participation and speculation. The campaign started with Kevin Durant taking to social media to address viral 'mean tweets' about his dry skin. Then candid, paparazzi-style photos of Durant in the gym spotted with CeraVe Moisturizing Cream ignited significant online buzz, with sports commentators and fans commenting on his newfound dedication to skincare. In true CeraVe fashion, board-certified dermatologists and "skinfluencers" also joined the conversation to transform this viral banter into valuable lessons on the science behind CeraVe Moisturizing Cream's superiority, offering over 48 hours of hydration powered by the brand's signature three skin-identical ceramides and MVE Technology.

Slam Dunk
The campaign reached its crescendo today as CeraVe officially named Durant the new "Face of Legs." Alongside Dr Nozile, the announcement featured Durant's visibly moisturized skin as the ultimate rebuttal to years of social media discourse regarding his dry ankles. By spotlighting this transformation, the campaign leverages CeraVe Moisturizing Cream, bringing awareness to body moisturization.

"We're excited to bring our 'Moisturize Like a Derm' platform to life through Kevin Durant's authentic story, to change behavior surrounding the importance of total-body hydration," said Melanie Vidal, CeraVe Global General Manager. "With 87% of dermatologists agreeing body care is as critical as facial care, we're using our expertise and insight to deliver this message in a way that reaches new audiences in today's fast-paced culture."

CeraVe Moisturizing Cream
Developed with dermatologists, CeraVe Daily Moisturizing Cream is a rich, non-greasy, fast-absorbing moisturizer for normal to dry skin on the face and body. Formulated with three skin-identical ceramides, it locks in skin's moisture and helps maintain the skin's protective barrier. This cream provides 48-hours of hydration and helps repair the skin barrier in just one hour, with users seeing an 80% reduction in dry skin symptoms. 3

  • Key Ingredients: Enriched with 3 skin-identical ceramides (EOP, NP, & AP) to replenish vital lipids, Hyaluronic Acid for essential moisture balance, Dimethicone to improve skin softness and flexibility, and Petrolatum to relieve dry, flaky, or irritated skin by creating a physical barrier to trap moisture.
  • MVE Technology: A unique multi-layer delivery system, MVE Technology encapsulates moisturizing ingredients and gradually releases them over time, offering continuous delivery to the skin's surface for longer-lasting hydration.
  • Gentle on Skin: Non-drying formula
  • Non-Comedogenic: Won't clog pores

"In my practice, I often see patients who meticulously care for their face but neglect moisturizing their body which is just as important," said Board Certified Dermatologist, Dr. Wallace Nozile. "I recommend CeraVe Moisturizing Cream to my patients because it is formulated to do more than just hydrate. Its combination of three skin-identical ceramides and MVE technology is clinically proven to repair the skin barrier in just one hour, providing the long-lasting hydration that allows patients to feel comfortable in their own skin."

The global campaign will be featured across social and digital platforms, as well as OOH placements across various markets.

For more skincare tips and product information, visit CeraVe at www.cerave.com or on Facebook (@ceraveusa), Instagram (@cerave), TikTok (@cerave), and X (@cerave).

1Source: IQVIA, ProVoice Survey, rolling 12-month data as of December 2025

2 Source: CeraVe Dermatologist Questionnaire 3/22

3Source: 4-week clinical study conducted on subjects with dry to very dry skin. Moisturizing Cream was applied 2x daily on the leg.

 

CONTACTS:




Mia Kain

Beecher Halladay

CeraVe 

Ogilvy

[email protected]

[email protected]

About CeraVe 
Founded in 2005 with a mission to provide therapeutic skincare for all, CeraVe creates products developed with dermatologists to restore and maintain the skin's natural barrier. All CeraVe formulas are enriched with three skin-identical ceramides (ceramides 1, 3, and 6-II), with select products featuring MVE Technology for controlled, long-lasting hydration. CeraVe is the #1 dermatologist-recommended skincare brand in the US1 and is recommended by over 90,000 dermatologists worldwide2. It is now available in over 100 countries across the globe. For more information, visit the brand on Facebook (@ceraveusa), Instagram (@cerave), TikTok (@cerave), X (@cerave), or visit www.cerave.com.

1IQVIA, ProVoice Survey, rolling 12-month data as of December 2025

2Survey conducted among the dermocosmetic market carried out by APLUSA and other partners between January 2025 and May 2025, involving dermatologists in 29 countries.

 

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