Gold Coast filmmaker and creative force Shayd O'Meley, known as Shaydy Official, is redefining visuals in the Australian rap industry through high-impact storytelling, viral campaigns, and collaborations with some of the country's biggest names


GOLD COAST, AUSTRALIA, November 12, 2025 /24-7PressRelease/ -- Australian filmmaker and creative director Shayd O'Meley, widely known as Shaydy Official, is rapidly making his mark on the Australian rap and music video scene.

With a unique blend of cinematic flair and street-culture authenticity, O'Meley has built a name for himself as one of the country's most exciting young directors.

Shayd first broke into the industry through his work alongside Director Jon Baxter, the owner of Jaén Collective, one of Australia's top names in rap music video production. Baxter, known for his high-level creative direction and iconic visuals, became both a mentor and collaborator to O'Meley, giving him the first major opportunities that launched his career. Today, O'Meley continues to work closely with Jaén Collective on select projects, helping bring bold creative ideas to life across the nation's growing hip-hop landscape.

Since then, O'Meley has worked with leading Australian artists including Hooligan Hefs, Rops1, SkuX, Chillinit, and more, filming and directing cinematic music videos that have gained widespread attention online. His storytelling-driven visuals stand out for their depth, color, and emotion, giving each artist a distinct visual identity while maintaining his signature "Shaydy Official" cinematic touch.

Beyond artist collaborations, O'Meley has made waves through his involvement in viral campaigns and competitions with influencer Troy Candy and FlipSide Energy Drink, earning recognition for his eye-catching short films and cinematic ads. His entries consistently stood out for their production value and creativity, further cementing his place as one of the most promising new directors in the scene.

Through his production brand, Shaydy Official, O'Meley continues to produce music videos, short films, and branded content that blur the line between commercial and cinematic storytelling. His work also extends to professional corporate visuals for companies like Maxibor Australia, showcasing his range across both entertainment and business industries.

"Everything I make, I want it to look and feel like a movie," says O'Meley. "Working with people like Jon Baxter taught me how to bring a creative idea to life at a professional level."

With a growing body of work, consistent collaborations, and a loyal online following, O'Meley's name continues to gain momentum as a filmmaker shaping the next wave of Australian hip-hop visuals. His upcoming projects promise even bigger productions, blending raw storytelling with world-class direction.

Shaydy Official is a Gold Coast-based independent creative brand founded by filmmaker and director Shayd O'Meley, also known as Shaydy Official. The company specializes in cinematic music videos, short films, and branded visual storytelling, collaborating with some of Australia's leading rap artists and creative brands. With a growing presence in the Australian film and music industries, Shaydy Official Productions continues to push creative boundaries and deliver powerful, cinematic experiences that inspire and connect audiences.

Website: https://www.shaydyofficial.com

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