SOURCE McAlvany Precious Metals

McAlvany Reframes Gold IRAs as "Wealth Insurance" in Audacious New Ad Campaign

DURANGO, Colo., Sept. 18, 2025 /PRNewswire/ -- McAlvany Financial Group, a trusted leader in precious metals for more than 50 years, has launched a national ad campaign positioning Gold IRAs as "Wealth Insurance." The campaign spotlights the surprising-and even absurd-things people insure, from pets and weddings to alien abductions, to make the case that it's time to insure the most important thing-your retirement savings.

Created by independent agency Fire Kite, the campaign breaks from industry norms by rejecting fear-based tactics and celebrity endorsements, instead taking a positive, empowering approach.

"People insure everything imaginable, but often forget to insure the most important thing-their wealth," said David McAlvany, CEO. "A McAlvany Gold IRA is a proven way to ensure retirement security and protect family wealth. This campaign positions Gold IRAs around confidence, stability, and legacy."

"From pet projects to alien abductions, people will insure all kinds of crazy things," said Alex Goulart, Founder and Executive Creative Director at Fire Kite. "In this campaign, we're spotlighting that absurdity to remind investors to insure what really matters – their wealth. And by tapping into people's preconceptions about insurance and the role it plays in their lives, we're reframing how they think about investing in precious metals.

Integrated Campaign Rollout

The campaign includes video (:60, :30, and :15 spots), national print and digital placements in The New York Times and The Wall Street Journal, radio ads, banner ads, and social content.

The Case for "Wealth Insurance"

While 42% of Americans hold an IRA, less than 10% own precious metals; even fewer own a Gold IRA. Most investors remain overexposed to equities, leaving them vulnerable to market downturns. With 67% of 55-year-olds fearing they'll outlive their savings, Gold IRAs offer a proven way to diversify and stabilize retirement portfolios. Designed to perform during times of market volatility, Gold IRAs act as insurance against financial shocks. Gold has even outperformed the S&P 500 over the past 30 years.

For more information about the benefits of Gold IRAs, visit insuremywealth.net.

About McAlvany Financial Group

Founded in 1972, McAlvany Financial Group has helped more than 50,000 families protect and grow their wealth for over 50 years. McAlvany is recognized for its expertise in precious metals, wealth management, and hard asset investing. The firm's three core businesses include:

  • McAlvany Precious Metals - A leading provider of precious metal investment options, including Gold IRAs, designed to safeguard retirement savings and protect family legacies.
  • McAlvany Wealth Management - An asset management service leveraging precious metals and hard asset investment strategies based on market cycles to balance growth with stability.
  • Vaulted - An app offering the easiest way to buy gold and silver with just a tap of the finger.

With an A+ BBB rating, some of the lowest fees in the industry, and a legacy of excellence spanning five decades, McAlvany Financial Group is committed to helping clients achieve long-term financial security and peace of mind. For more information, visit mcalvany.com.

About Fire Kite

Inspired by Ben Franklin's kite experiment, Fire Kite exists to make brands legendary through audacious acts of creativity. The independent ad agency launched last year is led by Founder and Executive Creative Director Alex Goulart and Head of Strategy Tim Anderson, both of whom bring decades of experience working on some of the world's most iconic brands, including Nissan, Google, Intuit, and Maker's Mark. For more information, contact [email protected]. 

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