SOURCE Mars, Incorporated

  • Approximately 43% of U.S. pet owners are planning to involve pets in their Halloween festivities this year1.
  • Mars Tails & Treating Packs – a first-of-its kind Halloween offering from Mars – includes iconic confections for humans alongside delicious pet treats for dogs and cats.
  • Mars Tails & Treating packs are available now at www.marstailsandtreating.com for $10.31 - a fun nod to Oct. 31 - while supplies last. Sales tax will be applied to at checkout and will vary by state.

MCLEAN, Va., Sept. 18, 2025 /PRNewswire/ -- As one of the world's largest food and pet companies and the authority on Halloween in the United States, Mars, Incorporated is ensuring both people and their pets can celebrate the season together.

Approximately 43% of U.S. pet owners plan to include their pets in Halloween festivities this year, according to a recent Ipsos and Mars survey.  Inspired by this trend, Mars, the authority on Halloween and maker of more than 40 beloved snacking, food, and pet brands in the U.S., including M&M'S®, SNICKERS®, Ben's Original™, PEDIGREE®, and TEMPTATIONS™, is unveiling its first-ever, limited edition Halloween themed Mars Tails & Treating Packs, which offer iconic Mars confectionery favorites for people alongside Mars treats for dogs and cats.

"As a family-owned company, at Mars we know holidays mean more when we can celebrate together," said Tim LeBel, Chief Halloween Officer and President of Sales at Mars Wrigley North America - a division of Mars, Incorporated. "We're excited to give Americans the chance to extend spooky season celebrations to their beloved pets with our Mars Tails & Treating Packs - a first-of-its kind product innovation that only a company like Mars can offer."

In celebration of this limited-time offer, and to help further the Mars Petcare purpose: A BETTER WORLD FOR PETS™, Mars is donating $10,000 to the PEDIGREE Foundation, a nonprofit dedicated to helping adoptable dogs find loving homes.

Each Mars Tails & Treating pack includes: five bags of Share Size Milk Chocolate M&M'S,  five Full Size SNICKERS Chocolate candy bars, and five SKITTLES® Original Fruity Candy share size bags for humans, along with one pack of GREENIES™ Dental Treats for dogs (consumers can select size Teeny – Large depending on pet size), one pack of GREENIES™ Cat Dental Treats, three packs of PEDIGREE Drizzlers™ Savory Sauce  (assorted flavors) for dogs, and one box of TEMPTATIONS Lickable Spoons treats for cats. To elevate your next Halloween celebration, the pack also includes a Spooky Seven Layer Dip seasonal recipe from Mars Ben's Original brand with an exclusive discount code for Ben's Original products. Candy for people and treats for pets are packaged in sperate containers within the Mars Tails & Treating packs, making it easy to store human and pet treats separately and consume safely. 

"Mars products are enjoyed by millions of people and pets across the country each year," said Anton Vincent, President of Mars Wrigley North America & Global Ice Cream – a division of Mars, Incorporated. "Our diverse portfolio reflects Mars commitment to innovation as we continuously strive to make sure our brands are positioned to meet Americans' needs while playing a meaningful role in people and pets' lives."

Available now, while supplies last, the Mars Tails & Treating Packs can be purchased for $10.31 at  www.marstailsandtreating.com. Sales tax will be applied to at checkout and will vary by state.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M'S®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles - Quality, Responsibility, Mutuality, Efficiency and Freedom - inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

About PEDIGREE Foundation

Founded in 2008, the PEDIGREE Foundation is a 501(c)(3) nonprofit organization dedicated to helping dogs find loving homes. The Foundation provides grants and resources to shelters and rescues, offering support for adoption and fostering initiatives. With Mars Petcare as a proud supporter, the PEDIGREE Foundation is committed to creating a better world for pets. Learn more at www.pedigreefoundation.org.

Media Contacts:

Mary Jane McComiskey
[email protected]
SOURCE Mars, Incorporated

Meredith Kessler
[email protected]
SOURCE Weber Shandwick

1 Mars, Incorporated survey, conducted by Ipsos. Among n=633 U.S. adults with pets in the household (screened from n=1000 nationally representative adults). Credibility interval: +/- 4.8 percentage points

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