Japan welcomed a record 3.9089 million foreign visitors in April 2025, boosted by EXPO 2025, cherry blossom tourism, and a weak yen. Tourist numbers rose 28.5% year-on-year, surpassing pre-pandemic levels.

The number of foreign tourists visiting Japan in April reached 3.9089 million, a record high. (Photo via MERXWIRE)

TOKYO, JAPAN (MERXWIRE) – According to the latest statistics from the Japan National Tourism Organization (JNTO), the number of foreign tourists visiting Japan in April 2025 reached 3.9089 million, a record high, breaking the 3.9 million mark in a single month for the first time. The opening of the Kansai World Expo in Osaka (EXPO 2025), the blooming of cherry blossoms, and the depreciation of the yen continue to attract global tourists to visit, exhibit, and experience culture.

Compared with the same period last year, the number of foreign tourists visiting Japan in April increased by about 28.5%, far exceeding the record of 2.92 million in the same month of 2019 before the epidemic. Among them, the number of tourists from China, South Korea, Taiwan, Southeast Asia, and the United States has increased significantly, especially after the resumption of group tours in China, with the number of tourists rebounding the most.

The number of foreign tourists visiting Japan has repeatedly set new records, with multiple favorable factors contributing to this trend. First, the EXPO 2025 opened grandly on April 13, attracting exhibitors, media, and tourists from around the world, thereby injecting a significant amount of real traffic and international attention into Japan’s tourism sector. At the same time, the continued weakness of the yen against major currencies has significantly reduced the cost of shopping and traveling in Japan, further stimulating the willingness of foreign tourists to consume.

The number of foreign tourists visiting Japan in April has surpassed the record for the same month in 2019, before the pandemic. (Chart via MERXWIRE)

In addition, the cherry blossom season and spring festivals in various locations also attract a large number of short-term tourists, making them a highlight of spring tourism. With the resumption of a large number of international flights and the continued increase in flights between major Asian cities and Japan, the tourist routes have become smoother. Additionally, the Japanese government has relaxed visa conditions and simplified entry procedures, making it easier for overseas tourists to visit Japan. These combined factors have collectively boosted the tourism boom, driving the number of visitors to Japan to new heights.

The Japanese government actively promotes local tourism and strives to extend the benefits of tourism to non-urban areas, promoting regional economic development and mitigating the pressure of excessive tourism concentration in large cities. Secondly, make good use of the EXPO 2025 effect to enhance Japan’s international tourism image and promote long-term tourism development.

The Japan Tourism Agency has begun to formulate the next tourism-based national plan, including the goal of attracting 60 million tourists to Japan by 2030 and the consumption of tourists visiting Japan reaching 15 trillion yen, as well as researching and implementing measures related to “Local Revitalization 2.0” to promote local tourism development further and promote balanced tourism development across the country.

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