Based in Greater Austin, roofing contractor Roof Royale has unveiled the return of its highly anticipated summer promotion, this year dubbed the “You’re Welcome For My Service” Summer Sales Event. Running from May 1 through July 28, 2025, this seasonal initiative marries bold Texan pride with a strong dedication to local veterans. The campaign features two primary elements: a limited-time offer that provides a complimentary AR-15 rifle with the purchase of a fully paid roof replacement and the company’s Fourth Annual Veteran Roof Giveaway, where a deserving veteran will receive a brand-new roof at zero cost.
Roof Royale, located in Austin and serving the surrounding Greater Austin area, is celebrated for its top-notch residential and commercial roofing solutions that endure the harsh weather of Central Texas. From hail-resistant architectural shingles to energy-efficient metal roofing systems, the company has earned a reputation for quality, craftsmanship, and community integrity. The 2025 summer campaign aims to raise awareness about the company’s services while also giving back to the local communities it serves.
The promotion’s standout offer, providing a free AR-15 rifle with each fully paid roof replacement, has already ignited discussions throughout Travis and Williamson counties. According to the company, this gesture transcends mere marketing; it embodies the core values that both the brand and the region uphold. “We are proud Texans. We stand for freedom, service, and the care of your home and family,” commented Tony Schlessinger, founder and owner of Roof Royale. “This promotion is bold, but so are the people we serve. We provide more than just roofs; we safeguard what’s important beneath them.”
Homeowners looking to participate must complete a full roof replacement between May 1 and July 28, 2025. This offer is valid only for projects that are fully paid within that timeframe. Once verification is complete, homeowners will receive a ticket to claim their AR-15 through a federally licensed firearms dealer (FFL), where all standard background checks and legal transfer protocols will be strictly followed. Recipients must be at least 21 years of age and legally eligible to own a firearm in accordance with federal and Texas laws.
This campaign also emphasizes a cause that is deeply significant to the company: support for U.S. military veterans. For the fourth consecutive year, Roof Royale is calling on Central Texans to nominate a veteran in need of a new roof. Community members are invited to submit letters detailing a veteran they know, highlighting their service and why they believe they should receive a free roof. Nominations can be emailed to [email protected] before the July 28 cutoff. On that date, Roof Royale will select one veteran from the submissions to receive a complete roof replacement - entirely free of charge.
“We initiated the Veteran Roof Giveaway as a humble expression of our gratitude,” Schlessinger stated. “However, each year, the stories we receive become increasingly powerful. There are veterans right here in our communities, including Pflugerville, Leander, Hutto, and Buda, who have sacrificed greatly for this country and now face roofing issues they simply cannot afford to address. We aspire to be the solution for them.”
Roof Royale’s operational area encompasses Austin, Round Rock, Hutto, Cedar Park, Leander, Georgetown, Elgin, Florence, Point Venture, and other nearby communities. With a vast portfolio of completed roofing projects and partnerships with major manufacturers like GAF and CertainTeed, the company offers both extensive local expertise and high technical standards with every job. Their service offerings encompass asphalt shingle roofs, standing seam metal roofs, flat roofing systems, commercial roof coatings, and storm damage repairs—each backed by thorough assessments and detailed installation processes.
In addition to installation, Roof Royale takes pride in assisting property owners through the often bewildering landscape of insurance claims, inspections, and material options. The company employs a skilled team of roofing professionals who guide homeowners through considerations ranging from roof ventilation requirements to selecting impact-resistant products, ensuring their roofs perform effectively in the fluctuating climate of Central Texas.
The “You’re Welcome For My Service” campaign arrives as the region approaches the peak roofing season. Following an active spring storm cycle, homeowners from Kyle to Manor are increasingly scheduling inspections to evaluate damage from hail and strong winds. Schlessinger emphasizes that this timing makes it the perfect occasion to launch a campaign that acknowledges proactive property care while fostering goodwill within the community.
“The optimal time to replace your roof is before it becomes an urgent issue. We’re providing a genuine incentive for individuals to take action now, secure a quality roof, partner with a trusted local contractor, and walk away with an additional benefit for their efforts,” Schlessinger noted. “While we are thrilled about the attention this will bring, it’s the veteran giveaway that genuinely motivates us. A new roof can be transformative.”
As part of the initiative, Roof Royale is urging local news outlets, veterans’ organizations, and civic groups to assist in disseminating information. The company also seeks the community's help in reaching out to veterans who might be too modest to seek assistance on their own. Anyone who is aware of a veteran in need is encouraged to write a nomination letter and submit it before the July deadline.
The announcement of this year’s winner will take place on July 28, 2025, with installation set to follow shortly afterward. Previous beneficiaries of the giveaway include veterans from Round Rock, Georgetown, and Elgin, each expressing heartfelt appreciation for the support from the community and the security that a new roof offers.
Roof Royale’s promotion not only exemplifies the resilient spirit of Central Texas but also highlights the company’s unwavering commitment to excellence in service. Through a blend of bold marketing strategies and meaningful outreach efforts, the “You’re Welcome For My Service” campaign seeks to redefine what a local roofing company can achieve.
For further information, to arrange a free roof inspection, or to submit a veteran nomination, visit www.roofroyale.com or contact (512) 379-7933.
