Roof Royale, a prominent roofing contractor based in Greater Austin, is thrilled to announce the return of its much-anticipated summer promotion, aptly themed the “You’re Welcome For My Service” Summer Sales Event. This seasonal initiative, which spans from May 1 to July 28, 2025, intertwines bold Texan pride with a profound commitment to supporting local veterans. The event comprises two flagship components: a limited-time offer that provides a complimentary AR-15 rifle with the purchase of a fully paid roof replacement and the company’s Fourth Annual Veteran Roof Giveaway, where one deserving veteran will receive a new roof at no cost.
Rooted in Austin and catering to the Greater Austin area, Roof Royale is celebrated for its high-quality residential and commercial roofing solutions that withstand the extreme weather prevalent in Central Texas. From hail-resistant architectural shingles to energy-efficient metal roofing systems, the company has built a reputation grounded in reliability, craft, and deep local integrity. The 2025 summer campaign aims to raise awareness of the company’s offerings while actively giving back to the communities it serves.
The highlight of the promotion—offering a free AR-15 rifle with every fully paid roof replacement—has ignited conversation throughout Travis and Williamson counties. The company emphasizes that this gesture is more than mere marketing; it reflects the core values that characterize both the brand and the local community. “We take pride in being Texans. Our beliefs are rooted in freedom, service, and caring for our homes and families,” remarked Tony Schlessinger, the founder and owner of Roof Royale. “This campaign may be audacious, but so are the individuals we serve. We don’t just cover roofs; we safeguard what’s vital beneath.”
To take part in this promotion, homeowners are required to complete a full roof replacement within the promotional window, from May 1 to July 28, 2025. This offer is strictly for projects paid in full during this timeframe. After verification, homeowners will receive a voucher to claim the AR-15 through a federally licensed firearms dealer (FFL), adhering to all necessary background checks and legal transfer protocols. Participants must be at least 21 years old and legally eligible to possess a firearm in compliance with federal and Texas law.
Additionally, the campaign sheds light on a cause that is close to the heart of the company: assistance for U.S. military veterans. For the fourth consecutive year, Roof Royale is reaching out to Central Texans, inviting them to nominate a veteran in need of a roof replacement. Community members can submit a letter detailing a veteran’s story, their service contributions, and the reasons they deserve a new roof free of charge. Nominations can be sent via email to [email protected] before the July 28 deadline. On that day, Roof Royale will select one veteran from the submissions to receive a roof replacement at no cost.
“We initiated the Veteran Roof Giveaway as a small way to express our gratitude,” Schlessinger elaborated. “However, each year, the stories we receive become increasingly heartfelt. Local veterans, from Pflugerville to Leander, Hutto, and Buda, have sacrificed so much for our country and now face roofing challenges they cannot afford to remedy. We aim to be the answer to their needs.”
Serving Austin, Round Rock, Hutto, Cedar Park, Leander, Georgetown, Elgin, Florence, Point Venture, and additional neighboring communities, Roof Royale has a vast portfolio of completed roofs. Partnering with industry-leading manufacturers like GAF and CertainTeed, the company applies extensive local expertise and high technical standards to every project. Their craftsmanship ranges from asphalt shingle roofs and standing seam metal roofs to flat roofing systems, commercial roof coatings, and storm damage repairs—all supported by professional evaluations and precise installation practices.
In addition to installation services, Roof Royale takes pride in assisting property owners navigate the often complicated landscape of insurance claims, inspections, and choosing materials. The company employs a knowledgeable team of roofing professionals who guide homeowners through all aspects, from assessing roof ventilation requirements to recommending impact-resistant materials, ensuring long-lasting performance in Central Texas’s unpredictable climate.
As the region enters its peak roofing season, the “You’re Welcome For My Service” campaign is timely. Following a particularly active spring storm cycle, countless homeowners from Kyle to Manor are scheduling inspections to evaluate damage caused by hail and strong winds. Schlessinger believes this timing presents a perfect opportunity to launch a campaign encouraging proactive property management while fostering goodwill in the community.
“The optimal moment to replace your roof is before it escalates into a crisis. We’re providing homeowners with a genuine incentive to act promptly, secure a quality roof, partner with a trusted local contractor, and gain something extra for their effort,” Schlessinger noted. “While we are eager about the excitement this initiative will generate, it’s the veteran giveaway that truly inspires us. One new roof can drastically change a life.”
As part of their marketing efforts, Roof Royale is calling on local news agencies, veterans’ organizations, and civic groups to assist in spreading the word. The company is also reaching out to the public for help in identifying veterans who may be reluctant to ask for assistance themselves. Anyone who knows a deserving veteran is encouraged to write a nomination letter and submit it before the July deadline.
The announcement of this year’s winner will take place on July 28, 2025, with installation arranged immediately thereafter. Previous winners of the giveaway hail from Round Rock, Georgetown, and Elgin, all of whom have expressed immense appreciation for the community support and the security that a new roof provides.
Through this promotion, Roof Royale reflects the resilient spirit of Central Texas while demonstrating its ongoing dedication to exceptional service. By combining bold marketing strategies with meaningful outreach, the “You’re Welcome For My Service” campaign aspires to redefine the standards of what a local roofing company can achieve.
For additional details, to book a complimentary roof inspection, or to submit a nomination for a veteran, visit www.roofroyale.com or contact (512) 379-7933.
