Greater Austin-based roofing contractor Roof Royale has announced the return of their signature summer promotion, this year under the banner of the “You’re Welcome For My Service” Summer Sales Event. The seasonal campaign runs from May 1 through July 28, 2025, and combines bold Texas pride with a strong commitment to local veterans. The event includes two major components: a limited-time offer granting a free AR-15 rifle with the purchase of a fully paid roof replacement and the company’s Fourth Annual Veteran Roof Giveaway, where one deserving veteran will be gifted a brand-new roof at no cost.
Roof Royale, headquartered in Austin and serving the Greater Austin area, is known for high-quality residential and commercial roofing solutions that withstand Central Texas’s intense weather. From hail-hardened architectural shingles to energy-efficient metal systems, the company has established a reputation for reliability, craftsmanship, and local integrity. The 2025 summer campaign is designed to drive awareness of the company’s services while giving back to the communities it serves.
The promotion’s central offer, a free AR-15 rifle with every fully paid roof replacement, has already sparked conversation across Travis and Williamson counties. The company says the gesture is not just a marketing tactic but a nod to the values that define both the brand and the region. “We’re proud Texans. We believe in freedom, service, and taking care of your home and your family,” said Tony Schlessinger, founder and owner of Roof Royale. “This promotion is bold, but so are the people we serve. We don’t just put roofs over heads; we protect what matters underneath.”
To qualify, homeowners must complete a full roof replacement between May 1 and July 28, 2025. The offer is only valid for projects paid in full during that window. Once verified, homeowners will receive a ticket to redeem their AR-15 through a federally licensed firearms dealer (FFL), where all standard background checks and legal transfer requirements will be enforced. Recipients must be 21 or older and legally eligible to possess a firearm under federal and Texas law.
The campaign also shines a spotlight on a cause close to the company’s heart: supporting U.S. military veterans. For the fourth year in a row, Roof Royale is inviting Central Texans to nominate a veteran in need of a new roof. Community members can send in a letter describing a veteran they know, sharing details of their service and explaining why they deserve to receive a free roof. Nominations should be submitted via email to [email protected] before the July 28 deadline. On that day, Roof Royale will select one veteran from the pool of letters to receive a complete roof replacement - completely free of charge.
“We started the Veteran Roof Giveaway as a small gesture to show our gratitude,” Schlessinger added. “But every year, the stories we receive are more powerful than the last. There are veterans right here in our neighborhoods, such as Pflugerville, Leander, Hutto, and Buda, who’ve put everything on the line for this country and now face roofing problems they can’t afford to fix. We want to be the solution to that.”
Roof Royale’s service area includes Austin, Round Rock, Hutto, Cedar Park, Leander, Georgetown, Elgin, Florence, Point Venture, and other surrounding communities. With thousands of roofs under their belt and partnerships with major manufacturers like GAF and CertainTeed, the company brings both deep local experience and high technical standards to every job. Their offerings include asphalt shingle roofs, standing seam metal, flat roofing systems, commercial roof coatings, and storm damage repair—all backed by professional assessments and detailed installation work.
Beyond installation, Roof Royale takes pride in helping property owners navigate the often confusing world of insurance claims, inspections, and material choices. The company employs a team of knowledgeable roofing specialists who guide homeowners through everything from roof ventilation needs to impact-resistant product selection, ensuring long-term performance in Central Texas’s volatile climate.
The “You’re Welcome For My Service” campaign comes as the region heads into peak roofing season. Following an active spring storm cycle, thousands of homeowners from Kyle to Manor are booking inspections to assess damage from hail and high winds. Schlessinger says this timing makes it an ideal moment to launch a campaign that rewards proactive property care while generating goodwill in the community.
“The best time to replace your roof is before it becomes a crisis. We’re offering people a real incentive to act now, get a high-quality roof, work with a trusted local contractor, and walk away with something extra for their trouble,” Schlessinger said. “And while we’re excited about the buzz this will create, it’s the veteran giveaway that really drives us. One new roof can be life-changing.”
As part of the campaign, Roof Royale is encouraging local news stations, veterans’ organizations, and civic groups to help spread the word. The company is also asking for the public’s help in reaching veterans who may be too humble to ask for help themselves. Anyone who knows a veteran in need is encouraged to write a nomination letter and send it in before the July deadline.
This year’s winner will be publicly announced on July 28, 2025, with installation scheduled promptly after. Past recipients of the giveaway include veterans in Round Rock, Georgetown, and Elgin, each of whom expressed deep gratitude for the community support and the stability that a new roof provides.
Roof Royale’s promotion reflects not only the rugged character of Central Texas but also the company’s ongoing commitment to serving with excellence. With a mix of bold marketing and meaningful outreach, the “You’re Welcome For My Service” campaign aims to set a new standard for what a local roofing company can do.
For more information, to schedule a free roof inspection, or to submit a veteran nomination, visit www.roofroyale.com or call (512) 379-7933.
