SentientSports has revealed GuadianAI, a new cutting-edge platform to combat online abuse in sport.

London, England, February 4, 2025 — SentientSports, at the forefront of AI-driven sports technology, has announced the launch of GuardianAI, an innovative solution designed to protect athletes and organisations from the rising tide of online abuse.GuardianAI swiftly detects and eliminates online threats, enforces real-world consequences, and fosters a safer digital environment for athletes, enabling them to focus on their performance without distraction.

The Growing Threat: Online Abuse in Sport

The escalation of online abuse against athletes has become a major issue, impacting mental health and performance. With the proliferation of deepfakes and automated troll bots, this problem is only set to worsen. Moreover, recent moves by X (formerly Twitter) and Meta to scale back content moderation mean that the sports industry must take proactive measures to safeguard its own players. GuardianAI steps in to provide that much-needed protection.

The Solution: Real-Time AI Detection & Automated Countermeasures

GuardianAI is an autonomous AI-powered defence system for athletes and organisations, leveraging generative AI and multi-agent technology to combat online abuse. Key features include:

  • Real-time identification of abusive content across social platforms.
  • Automated countermeasures to neutralise threats before they escalate.
  • Contextual awareness to capture the unique aspects of sports abuse.
  • Forensic evidence generation to support legal and regulatory action.

By using AI proactively, GuardianAI not only detects harmful activity but also acts as a deterrent against future abuse.

Strategic Investment

To accelerate development and rollout, SentientSports has secured a new round of investment. Existing investors Azur Sports Investments are joined by Force Over Mass Capital and a group of strategic angel investors.

Trial Availability and Full Launch

GuardianAI is now available for trial ahead of its full commercial launch in the 2025/26 season. Organisations interested in trialling GuardianAI can contact SentientSports for early access. Watch a demo here. 

About SentientSports

SentientSports is at the forefront of AI innovation in sport, developing cutting-edge solutions that tackle some of the industry’s biggest challenges. With a team of world-leading AI experts and sports business executives, the company is committed to creating a safer, fairer, and more data-driven future for athletes, clubs, and sports organisations worldwide.They believe that new investments in AI will power the industry forward in exciting new directions. 

More information about SentientSports can be found on the business website. Alternatively, a representative for the company can be contacted directly below. 

Contact Info:
Name: Ryan Beal
Email: Send Email
Organization: SentientSports
Phone: 07936305771
Website: https://sentientsports.com/

Release ID: 89152204

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