9R Limited, a leading digital technology investment holding company, has announced a bold expansion into the fintech sector through its popular entertainment subsidiary, Redbox Karaoke, with the official launch of RedPay—an integrated membership wallet and Visa payment solution.

This strategic move marks a significant diversification for Redbox Karaoke, blending entertainment with financial technology to create a seamless lifestyle ecosystem for its customers.

RedPay: Transforming Entertainment into a Lifestyle Experience

RedPay is designed to offer Redbox customers a comprehensive digital wallet that combines exclusive membership privileges with the convenience of cashless transactions. Integrated with Visa, RedPay allows users to make payments not only at Redbox outlets but also across millions of Visa-accepted merchants worldwide.

“The launch of RedPay signifies a new chapter for Redbox Karaoke and 9R Limited,” said Karl Khoo, CEO of 9R Limited and Redbox Karaoke Malaysia. “By leveraging our strong presence in the entertainment industry, we are now tapping into the fintech space to deliver more value to our customers. RedPay is not just a payment solution—it’s a lifestyle enabler that aligns with the evolving needs of today’s consumers.”

Key Features of RedPay

• Exclusive Membership Benefits: Instant access to special discounts, priority bookings, and birthday rewards.

• Visa Payment Integration: Seamless, secure payments at Redbox outlets and global Visa-supported merchants.

• Cashback and Loyalty Points: Earn rewards and cashback on Redbox services and partner merchant purchases.

• Lifestyle Perks: Early access to events, VIP promotions, and seasonal offers.

Strategic Expansion into Fintech

For 9R Limited, the launch of RedPay reflects a broader strategy to diversify its portfolio and capitalize on emerging market trends. By integrating financial technology into its entertainment business, the company is poised to capture a growing demand for lifestyle-centric digital solutions.

“The fintech industry in Southeast Asia is growing rapidly, and 9R Limited is strategically positioning itself to be part of this growth,” said Terry Swee, Group General Manager. “RedPay allows us to deepen customer engagement and create new revenue streams beyond the traditional entertainment model.”

Future Growth Plans

Looking ahead, Redbox Karaoke and 9R Limited plan to expand RedPay’s features by partnering with lifestyle, retail, and F&B brands to offer users a more comprehensive financial and lifestyle experience. Future updates may include installment payment options, travel benefits, and integration with other digital services.

RedPay is now available for download on the App Store and Google Play Store, with the physical RedPay Visa card set to launch nationwide soon.

Industry Impact

Industry analysts view this move as a strategic diversification for 9R Limited, allowing the company to tap into the lucrative fintech market while strengthening Redbox Karaoke’s brand loyalty. By merging entertainment and fintech, 9R Limited is setting a new benchmark for how lifestyle brands can evolve in the digital economy.

About 9R Limited

9R Limited is a dynamic investment holding company focused on digital technology, entertainment, and fintech sectors. With a portfolio that includes TOGL Technology Sdn Bhd and Redbox Karaoke, 9R Limited is committed to driving innovation and delivering sustainable growth across its business divisions.

About Redbox Karaoke

Redbox Karaoke is Malaysia’s leading karaoke entertainment chain, offering premium entertainment experiences through state-of-the-art facilities and outstanding service. With multiple outlets nationwide, Redbox continues to redefine social entertainment for music lovers.

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